Some designers prefer a clean sheet of paper but at Agrada we get a lot
of satisfaction from initiating ‘a slight tweak’ to an existing logo.
When Portugal Portfolio, a property letting company, with locations in both Portugal and the Western Cape of South Africa, asked us to work on a ‘brand refresh’, the brief was to retain their well-known footprint along with the orange colour.
Agrada’s solution, was to introduce a new and sophisticated typeface and to encase the footprint and the name within a coloured block. The new format created the flexibility to extend the brand to the other locations and offers, by simply introducing different colours.
This small, but significant change, has enhanced the overall presentation of Portugal Portfolio and West Cape Portfolio and its application to their website and marketing collateral, has allowed the brand to reflect the modern, upmarket property company that they are.