Creating a golf identity to allow a young PGA Pro to develop his brand

Without realising it, thirty or so of us gathered around Daniel Wood, the Scottish golf professional, the other night and witnessed a demonstration of not only how to hit a range of golf shots but how to line up the important components of a solid brand.

What Daniel also did inadvertently, at his inaugural golf clinic, was to demonstrate his own understanding of the importance of lining up the key factors that affect the success of a brand.

He explained to his audience what he planned to do and why. He executed a range of shots that every amateur dreams of being able to play and gave clear guidance on how the shots can be achieved. He communicated not simply what he is capable of doing personally but what he could do for us. His friendly, unassuming style, won us over and I’m sure that everyone present could see him as our coach.

We have worked with Daniel to create a new identity and a brand new website, which was launched recently. Daniel is young and progressive and we wanted the identity to project exactly that, as well as having all the usual attributes of being easy to apply etc.

His website is strong with clear navigation and the ability to quickly get to the information needed. Daniel has been great to work with and we believe that both the identity and the website, are a good reflection of his dynamic yet accessible attitude. He has a great setup and in our opinion the ability and temperament to both win professional tournaments, and to help us to get our handicaps down.

It’s refreshing to see a young golf professional with such a rounded attitude to his playing and coaching career – the Hirsel Golf Club is lucky to have him.

www.danielwoodgolf.co.uk