What a Collection

We recently completed a leaflet to promote the shopping available around the estate at Gleneagles Hotel in Perthshire.

Apart from a tempting array of retail offerings, Gleneagles has created a fabulous range of travel accessories, named The Gleneagles Collection. Each item is beautifully crafted and subtly branded with the famous Gleneagles crest. As you would expect from a brand with such impeccable standards, these items reflect the heritage and quality perfectly. This is a really good example of a natural brand extension.

Gleneagles Retail Therapy Leaflet

We are thrilled to continue our long association with Gleneagles Hotel – working with such an iconic brand is so rewarding.

 

 

 

Moments of Perfection at Gleneagles

This week the eyes of the world turn to Gleneagles Hotel for the Ryder Cup.

A recent TV advert promoting the event, featured deer on the course and it brought back memories.

In 1990 I art directed a photo shoot for the ‘main’ hotel brochure, the title of which was Moments of Perfection. The concept was to take each feature of the hotel and give it a slight twist, so the golf course shot was not of a golfer, but of someone on the course, very early in the morning, taking in the glory of the environment and the view – we decided that the photo needed deer in it.

As deer could not be trusted to make an appearance, and to pose for extended amounts of time, even though deer are frequent visitors to the grounds, the only solution was stuffed deer – you must bear in mind that this was pre Photoshop,

So up they came, complete with curator, from an Edinburgh museum. We started very very early. The deer were positioned around the green, with photographer, Nick Price, relaying instructions via walkie-talkie. It was a long shot, taken almost from the tee, so there was no way it could be seen that the deer were stuffed. It was drizzling on and off, so their ‘handler’ kept covering them with plastic.

Gleneagles was unable to close the course, so naturally, players started to arrive. We could hear their excitement at seeing the deer, which then turned into great amusement and fun as they had their photos taken next to them.

The final image worked incredibly well and the whole team was very proud of the final shot.

Gleneagles deer spread

What made this story even more special for me, was my discovery years later that the then MD of Gleneagles had not been told that the deer were stuffed and had proudly shown the image on promotional tours of the US, describing how fortunate we were that the deer had appeared, as if on cue.

 

It’s great to see deer featuring again on Gleneagles imagery….real ones this time!

 

Glen cover

Where has the year gone?

Hard to believe that another year has gone by and another Gleneagles Style magazine has been produced. It is packed full of information about the Hotel and all the goodies and offerings available there.

And of course not only is Gleneagles Hotel celebrating a 90th anniversary, there is all the build up to the Ryder Cup happening there in September. A very exciting year.

 

 

 

 

 

 

 

While we designed it, once again the magazine was produced by the great team at Golf Publishing, and superbly printed by 21 Colour in Glasgow. (thanks for the photo!)

www.21colour.co.uk

 

 

 

 

The Johnnie Walker Championship at Gleneagles 2013

JW_2013_Programme_Cover_web JW_2013_Programme_Pages_voyager_web JW_2013_Programme_Pages_voyager2_WEB JW_2013_Programme_Pages_Whisky_WEB JW_2013_Programme_Pages_wildlife_web

 

For the last four years we have been lucky enough to work on the programme and draw sheet for this annual Championship played on the PGA course at Gleneagles Hotel. This year was no exception, and the programme arrived back from the printers on Saturday in good time for the event kicking off on Thursday 22 August. With articles on Diageo’s expansion plans in Scotland, the environmental care at the Hotel, the run up to the Ryder Cup, as well as detailed hole by hole information about the PGA Centenary course, it makes an interesting read.

The project is run by the lovely folk at Golf Publishing, www.golfpublishing.ltd.uk
and the programme is beautifully printed by www.21colour.co.uk

Here is a sneak preview.

Gleneagles Style 2012

For the last four years, Agrada has been responsible for the creation of the
Gleneagles Hotel’s in-house magazine. Gleneagles Style 2012, showcases the extensive shopping experience at the Hotel and highlights the brands and designer products that the various retailers stock, as well as promoting all activities, events and facilities available at the resort.