Many years ago I created the brand for the initial Help The Sick Kids charity in Edinburgh. It was a small child in red and white pyjamas writing on the wall – sound familiar?
I was a young, single designer with no children and probably for that reason, didn’t find my visit to the hospital at all distressing. The successful campaign was great to work on and was my first experience of working with a professional fund-raiser.
Later in my life, I returned to the Sick Kids hospital but this time as a parent, spending a stressful night there with my very young son. It was only then that I fully appreciated the wonderful work that the doctors, nurses and other staff do.
Like most parents who’ve been there and many that have not, the hospital is very close to my heart, so when my company was asked recently to provide design support for a fund-raiser at Archerfield Links for the Sick Kids Friend Foundation, we were delighted to get involved.
Our work involved the design of all of the collateral for this weekend’s Sick Kids Invitational Pro Am at Archerfield Links, which also features a charity auction, aiming to raise a substantial amount of money to fund the Drop In Centre for one year. The auction ‘lots’ are amazing and show just what great support the charity gets – now it’s up to everyone at the event to do their bit and place their bids.