My name is Kay and I am an addict.

Yes, I can stand up and say I am addicted to my iphone. To quote a current advert, it is the first thing I look at in the morning and the last thing I check at night. It is definitely more useful than my first-born son and if it could run a business, then my partner would be worried. I am, however, trying to get a grip and not let this thing run my life. As I have said previously there really is a life out there to be had beyond the screen, but in this day and age of online marketing and social networking, it is becoming increasingly difficult to have a life, without feeling guilty that you are not doing one or all of the following things;a) Blogging frequently.
b) Regularly updating your business Facebook page (or worse still, managing the anxiety of not having one).
c) Twittering relevant, reactive, relationship building tweets – endlessly.

The internet is overflowing with vital information on how to build your brand and business and a critical part of that is that everyone is being urged to not just Twitter but to 'blog'. The statistics to back up this 'call to action' are scary; to quote an online article "people are making 500 billion influential impressions on one another about products and services every year."

There are simply not enough hours in the day to run your business and read properly and thoroughly what is relevant, let alone write regularly yourself. Do we really have such interesting and informed things to say? I doubt it, and yet it takes the readers masses of time to sift through the chaff to find the wheat, and who truthfully has the spare hours to do that, and at what cost? It is much easier to sit at a computer and fire out some words to, at times, an unknown audience, than to grind out a marketing campaign and put it into face-to-face action with a known audience. My own feeling is that we are at a tipping point, where much of the online information is becoming wallpaper, especially now that everyone is 'an expert' online, with strong opinions, and resulting blogs.

I'm no exception, of course and this piece, in itself, is part of the whole tsunami of words out there. I fully admit to finding it difficult to step back from it all – hence the admission of addiction. If I'm not careful, my life will disappear down whichever vortex my beloved iphone decides to create, unless I learn to be more discerning, disciplined and determined not to lose weeks of my life, surfing the relentless waves of information eroding our time and energy.