A destination shop by anyone’s logic and a magnet especially for overseas visitors, the Louis Vuitton shop in Edinburgh’s Multrees Walk has handbags flying off the shelves all year round I would imagine.
Therefore it is all the more applaudable that the shop consistently stops passersby in their tracks with it’s fabulous window displays. These displays are often works of art and only pay lipservice to the actual products on offer. They can be audacious in their execution and either strikingly simple, or technically astounding, but never dull.
They are magnificently on brand because of the above, and they feel unique, special and beautifully crafted, everything a highly expensive handbag or luggage item should be.
The most recent window, during the Edinburgh Festival had many people crossing the road to gaze at the beautiful, mesmorising tilting displays of coloured sand.
A work of art in a city celebrating the arts.
A brand more than giving back, not just to customers but to the public in general.
Click on link below to see moving image.
Louis Vuitton Window Edinburgh
Many years ago I created the brand for the initial Help The Sick Kids charity in Edinburgh. It was a small child in red and white pyjamas writing on the wall – sound familiar?
I was a young, single designer with no children and probably for that reason, didn’t find my visit to the hospital at all distressing. The successful campaign was great to work on and was my first experience of working with a professional fund-raiser.
Later in my life, I returned to the Sick Kids hospital but this time as a parent, spending a stressful night there with my very young son. It was only then that I fully appreciated the wonderful work that the doctors, nurses and other staff do.
Like most parents who’ve been there and many that have not, the hospital is very close to my heart, so when my company was asked recently to provide design support for a fund-raiser at Archerfield Links for the Sick Kids Friend Foundation, we were delighted to get involved.
Our work involved the design of all of the collateral for this weekend’s Sick Kids Invitational Pro Am at Archerfield Links, which also features a charity auction, aiming to raise a substantial amount of money to fund the Drop In Centre for one year. The auction ‘lots’ are amazing and show just what great support the charity gets – now it’s up to everyone at the event to do their bit and place their bids.
We refreshed the frontage of Corniche, a well established designer clothing shop in Edinburgh.
As a result of this simple change footfall has increased and one shopper asked if the shop was new………it’s been there over 30 years, a true pioneer of high end designer fashion in Edinburgh!
We also helped with design of the landing page of the website a few years ago.
Bottom image shows the frontage before the tidy up.