Kay says:

“John and I are very different, which is what makes the partnership work. His life experiences and background, all contribute to clear thinking, quick decision-making and the ability to get to the nub of the issue, especially in brand creation.

He recognises what works and what doesn’t work and when focussing on an issue, he is 100% driven. He’s a very clear communicator, who doesn’t wrap things up in design and marketing jargon, which was essential when he ran some extremely large projects for clients like Direct Line and Nike.

He’s a strong but fair character, who brings to bear all his experience of running a company that once turned over £6 million a year. For both of us, the experience of being directors of both large and small design businesses, through good times and bad, gives us the ability to understand many of the issues clients face”.

John says:

“Kay is driven by a determination not to let people down and to be fair in her dealings with clients, other team members and suppliers. She has tons of patience, which makes up for my ‘occasional’ impatience.

Her experience and skill in creating brand identities, is reflected in the many brands still being used that she created a long time ago. She works hard to bring out the best in the young designers she works with, believing that the mix of youth and experience is the best route to good, effective design.

Kay has worked with some clients for over 20 years, which is a testament to her personality and ability”.