A Masterclass in Retail Display

A Masterclass in Retail Display

A destination shop by anyone’s logic and a magnet especially for overseas visitors, the Louis Vuitton shop in Edinburgh’s Multrees Walk has handbags flying off the shelves all year round I would imagine.

Therefore it is all the more applaudable that the shop consistently stops passersby in their tracks with it’s fabulous window displays. These displays are often works of art and only pay lipservice to the actual products on offer. They can be audacious in their execution and either strikingly simple, or technically astounding, but never dull.

They are magnificently on brand because of the above, and they feel unique, special and beautifully crafted, everything a highly expensive handbag or luggage item should be.

The most recent window, during the Edinburgh Festival had many people crossing the road to gaze at the beautiful, mesmorising tilting displays of coloured sand.

A work of art in a city celebrating the arts.

A brand more than giving back, not just to customers but to the public in general.
Click on link below to see moving image.
Louis Vuitton Window Edinburgh

http://uk.louisvuitton.com/eng-gb/point-of-sale/united-kingdom/louis-vuitton-edinburgh

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